{"id":185,"date":"2026-03-01T22:25:11","date_gmt":"2026-03-01T22:25:11","guid":{"rendered":"https:\/\/antoniovaldelvira.fpcei.eu\/?page_id=185"},"modified":"2026-03-01T22:25:11","modified_gmt":"2026-03-01T22:25:11","slug":"categorias","status":"publish","type":"page","link":"https:\/\/antoniovaldelvira.fpcei.eu\/?page_id=185","title":{"rendered":"Categor\u00edas"},"content":{"rendered":"\n<p><strong>1&#xfe0f;<\/strong><strong>&#x20e3; Perfumes comerciales (o de dise\u00f1ador)<\/strong><\/p>\n\n\n\n<p>Son las fragancias creadas por grandes marcas de moda o belleza y est\u00e1n pensadas para un p\u00fablico amplio. Su objetivo principal es gustar a la mayor\u00eda, por lo que suelen apostar por composiciones equilibradas, f\u00e1ciles de llevar y adaptadas a tendencias del mercado.<\/p>\n\n\n\n<p>Casas como <strong>Dior<\/strong>, <strong>Chanel<\/strong> o <strong>Giorgio Armani<\/strong> lanzan perfumes comerciales que cuentan con grandes campa\u00f1as publicitarias y amplia distribuci\u00f3n en perfumer\u00edas y grandes almacenes.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alta producci\u00f3n.<\/li>\n\n\n\n<li>Precios variables pero generalmente accesibles dentro del lujo.<\/li>\n\n\n\n<li>Gran inversi\u00f3n en marketing.<\/li>\n\n\n\n<li>Aromas pensados para ser vers\u00e1tiles y agradables al p\u00fablico general.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>2&#xfe0f;<\/strong><strong>&#x20e3; Perfumer\u00eda nicho<\/strong><\/p>\n\n\n\n<p>La perfumer\u00eda nicho se centra en la creatividad y la exclusividad m\u00e1s que en las ventas masivas. Estas marcas suelen dedicarse exclusivamente al perfume, sin depender de l\u00edneas de moda u otros productos.<\/p>\n\n\n\n<p>Firmas como <strong>Creed<\/strong>, <strong>Byredo<\/strong> o <strong>Maison Francis Kurkdjian<\/strong> son referentes en este segmento.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Producci\u00f3n m\u00e1s limitada.<\/li>\n\n\n\n<li>Uso frecuente de materias primas de alta calidad.<\/li>\n\n\n\n<li>Composiciones m\u00e1s arriesgadas o art\u00edsticas.<\/li>\n\n\n\n<li>Menor presencia publicitaria tradicional.<\/li>\n\n\n\n<li>Precio generalmente m\u00e1s elevado.<\/li>\n<\/ul>\n\n\n\n<p>El p\u00fablico suele buscar originalidad y diferenciaci\u00f3n: \u201coler distinto\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>3&#xfe0f;<\/strong><strong>&#x20e3; Perfumer\u00eda de autor o art\u00edstica<\/strong><\/p>\n\n\n\n<p>Aunque a veces se confunde con la nicho, la perfumer\u00eda de autor pone el foco en el perfumista como creador individual. Aqu\u00ed la fragancia se concibe casi como una obra de arte personal.<\/p>\n\n\n\n<p>El nombre del perfumista cobra protagonismo y el proceso creativo es parte esencial del valor del producto. Las producciones suelen ser muy limitadas y conceptuales.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enfoque creativo muy personal.<\/li>\n\n\n\n<li>Narrativa art\u00edstica fuerte.<\/li>\n\n\n\n<li>Distribuci\u00f3n selectiva.<\/li>\n\n\n\n<li>P\u00fablico reducido y especializado.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>4&#xfe0f;<\/strong><strong>&#x20e3; Perfumes de celebridades<\/strong><\/p>\n\n\n\n<p>Son fragancias lanzadas bajo el nombre o imagen de una figura p\u00fablica. Buscan trasladar la personalidad del famoso a una experiencia olfativa.<\/p>\n\n\n\n<p>Ejemplos conocidos son las l\u00edneas de <strong>Ariana Grande<\/strong> o <strong>Britney Spears<\/strong>.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Precio generalmente accesible.<\/li>\n\n\n\n<li>Gran estrategia de marketing basada en la imagen del famoso.<\/li>\n\n\n\n<li>Aromas comerciales y f\u00e1ciles de usar.<\/li>\n\n\n\n<li>P\u00fablico amplio y juvenil en muchos casos.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>5&#xfe0f;<\/strong><strong>&#x20e3; Perfumer\u00eda artesanal o independiente<\/strong><\/p>\n\n\n\n<p>Se trata de peque\u00f1as marcas independientes que producen en cantidades reducidas, muchas veces de forma casi manual. No siempre tienen la estructura de una marca nicho consolidada, pero comparten el esp\u00edritu creativo.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Producci\u00f3n muy limitada.<\/li>\n\n\n\n<li>Distribuci\u00f3n directa u online.<\/li>\n\n\n\n<li>Fuerte conexi\u00f3n con el cliente.<\/li>\n\n\n\n<li>Experimentaci\u00f3n con ingredientes poco comunes.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>6&#xfe0f;<\/strong><strong>&#x20e3; Perfumes de lujo o alta perfumer\u00eda<\/strong><\/p>\n\n\n\n<p>Este segmento combina exclusividad, materias primas excepcionales y precios elevados. Pueden pertenecer tanto a grandes casas como a marcas nicho.<\/p>\n\n\n\n<p>Aqu\u00ed se priorizan ingredientes raros (como oud natural o iris de alta calidad), frascos sofisticados y experiencias premium.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Precio alto o muy alto.<\/li>\n\n\n\n<li>Presentaciones elaboradas.<\/li>\n\n\n\n<li>Posicionamiento exclusivo.<\/li>\n\n\n\n<li>Distribuci\u00f3n selectiva.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1&#xfe0f;&#x20e3; Perfumes comerciales (o de dise\u00f1ador) Son las fragancias creadas por grandes marcas de moda o belleza y est\u00e1n pensadas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-185","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/antoniovaldelvira.fpcei.eu\/index.php?rest_route=\/wp\/v2\/pages\/185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antoniovaldelvira.fpcei.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/antoniovaldelvira.fpcei.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/antoniovaldelvira.fpcei.eu\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/antoniovaldelvira.fpcei.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=185"}],"version-history":[{"count":1,"href":"https:\/\/antoniovaldelvira.fpcei.eu\/index.php?rest_route=\/wp\/v2\/pages\/185\/revisions"}],"predecessor-version":[{"id":186,"href":"https:\/\/antoniovaldelvira.fpcei.eu\/index.php?rest_route=\/wp\/v2\/pages\/185\/revisions\/186"}],"wp:attachment":[{"href":"https:\/\/antoniovaldelvira.fpcei.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}